El logo es un s\u00edmbolo gr\u00e1fico dise\u00f1ado para representar una empresa; un elemento esencial que se utiliza para identificar a la marca (o producto) y es usado en una amplia gama de materiales, desde tarjetas de presentaci\u00f3n hasta anuncios publicitarios.<\/p>\n\n\n\n
Su prop\u00f3sito es identificar, no promocionar; se debe utilizar de manera estrat\u00e9gica, no de forma invasiva, ya que puede saturar al cliente al que queremos llegar. Es usado para gestiones corporativas, p. ej. en hojas membretadas, firmas de correo, material P.O.P, etc. El logo no se debe alterar de ninguna forma (agregarle gorros o m\u00e1scaras festivas), de ser necesario adaptarlo al momento de su uso, el dise\u00f1ador siempre entrega variaciones oficiales del mismo, esto para que no se pierda el lineamiento o identidad de la marca.<\/p>\n\n\n\n
Por otro lado, es un personaje ficticio que se asocia con una marca o empresa. Suele tener su propia personalidad y caracter\u00edsticas distintivas, y se utiliza para humanizar y hacer m\u00e1s amigable a la marca. Al igual que el logo, la mascota es un elemento importante para la identidad de la empresa, y se utiliza en una amplia gama de materiales de marketing y publicidad. Permite la personalizaci\u00f3n adicional al dise\u00f1o original, la puedes colocar en cualquier espacio del arte de con un prop\u00f3sito m\u00e1s directo; al ser solo para uso promocional, es posible usarla para din\u00e1micas de la marca. Te muestro una tabla para ejemplificar mejor sus diferencias:<\/p>\n","protected":false},"excerpt":{"rendered":"
El logo es un s\u00edmbolo gr\u00e1fico dise\u00f1ado para representar una empresa; un elemento esencial que se utiliza para identificar a la marca (o producto) y es usado en una amplia gama de materiales, desde tarjetas de presentaci\u00f3n hasta anuncios publicitarios. Su prop\u00f3sito es identificar, no promocionar; se debe utilizar de manera estrat\u00e9gica, no de forma […]<\/p>\n","protected":false},"author":1,"featured_media":526,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[4],"tags":[],"class_list":["post-525","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips"],"_links":{"self":[{"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/posts\/525","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/comments?post=525"}],"version-history":[{"count":2,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/posts\/525\/revisions"}],"predecessor-version":[{"id":7172,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/posts\/525\/revisions\/7172"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/media\/526"}],"wp:attachment":[{"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/media?parent=525"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/categories?post=525"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/enfoca2sstudios.com\/staging\/wp-json\/wp\/v2\/tags?post=525"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}